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Unpacking how masculinity is embodied in images from HIV prevention material targeting a gay male audience, this essay explores how, through their streaming and modulation with the viewer’s body, such images become affective, thereby potentially informing our ideas of and identifications with the HIV/AIDS epidemic.
As one of the culture industry’s principal soothsayers, Edelkoort certainly looks the part: with her cropped, grey-streaked hair, red lips, and signature 80s minimalist attire, she exudes a kind of “arty” knowingness in her daily uniform that her clients have come to conflate with her trend forecasting ability.
