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All tagged 5-Minute Read
As a fashion researcher, I was interested in the relationship between craft, creativity, and policy, but I was also deeply concerned about what these changes would mean for the city and the individuals who labor in this space. What was motivating the city to consider removing these protections now? How would fashion manufacturers cope with this change? Where were garment workers’ voices in this process?
Looking at this mess of textiles, we realized there was a prominent flaw within the industry and we were staring directly at it. As the speed of the industry increases and the quality decreases from fast fashion, consumers lose connection with their clothing and choose to buy new instead of cherish the old. As a result, we end up with this, a room full of textiles holding labour, water and raw materials being wasted.
In a time of informed consumers, sustainability is becoming a major marketing and communication challenge. If a brand does not communicate at least the goal of achieving sustainability they will be challenged, but if they do they will be criticized for not doing it correctly. Whatever happened to, “It’s better to try and fail than to not try at all”?
